Wednesday 16 March 2011

Design Project - P+HS

Corporate identity for P+HS Architects. I like the differentiation between 'brand identity' and 'brand personality' made here - makes for a nice presentation and increases the impact of the brand as a whole.


Brand Identity

Brand Personality
Range


Guidelines

The brand guidelines look really in depth and concise - however it would be great to see something a little more experimental with regard to format. This is the kind of thing I want to achieve in my own work - I see branding as a story of the company or individual, and I feel it should be displayed as such.

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