Brief 3 - Pitt Rivers Research

Publication from 2009 - p16 - 17 has information on Pitt Rivers, but also an interesting read into some of the other leading UK museums.

The editor makes a comparison between UK museums and other European attitudes towards museums. The UK emphasises the need for families and new generations to visit and engage in events and activities - as it will be the younger generations that support the survival of the museums in the future.

This idea of the museum being an exciting and educational place should be evident in the design of it's brand and promotional material.

www.prm.ox.ac.uk

Pitt Rivers current website / brand

Currently these design choices simply uphold the stereotypical portrayal of museums being dull, dusty and ultimately boring. Unless you were looking for it (the website includes a huge and detailed database of all their artifacts) - you wouldn't know what Pitt Rivers has to offer. It is a challenge to update this look and inject some excitiement without alienating some of their older visitors.. who may have come to expect a certain level of reservation in terms of their brand.