Brief 3 - Pitt Rivers Research

Science Museum - London
Science Museum Website
Science Museum Branding (Creative Review)

Typographic branding based on ideas of digital, codes, patterns and puzzles.

This logo - though receiving mixed reviews - pushes the boundaries of what a brand should be. By focusing purely on the typographic elements they have achieved a technically beautiful piece of design - reflecting the nature of the museum it promotes.

"London's Science Museum has been steadily transforming itself over the past few years in order to appeal to a wider audience. This month a new identity for the institution was unveiled by Johnson Banks that aims to build on that momentum...

The London-based studio was appointed at the end of 2009 to redesign the Science Museum's brand and identity. According to creative director Michael Johnson, while the much-loved museum has offered plenty of groundbreaking exhibition design, there was a sense it could further its appeal beyond the traditional family audience. The museum's Lates series of events, for example, have proved particularly appealing to those wishing to experience the many interactive exhibits without the kids."

This quote resonates with my hopes for the Pitt Rivers Museum. By updating its brand I hope to draw in a fresh audience and really maximise its appeal to as many sectors of the public as possible.