This is the most image heavy post I think I've ever created - and it's probably easier to make sense of all this if you go to The Cheese Room's
website, as it appears there in a more logical order. However it's not really relevant how much sense this all makes, most of this brand exists on printed posters and fliers - the formats aren't exactly adventurous. But I was blown away by what at first seems to be a chaotic mix of clashing colours, textures and photography all working together to form the brand for this fashion retailer - BANK.
The further you scroll through the more you realise that this isn't about a logo as such, but more a general feeling. Certain elements remain the same, like the selection of typefaces and bright yet apparently arbitrary colour palette. The mood is young and energetic but seems to reach out to a varied target auidnece, not focussing on any partcular style or trend..
Overall, though I'm not particularly fond of any of the design here - it's really nice to see what I think is a fantastically organised graphic design mess.
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