Tuesday, 29 March 2011

Breif 4 - Direction 1, Letterhead.

Development and resolution for a letterhead based on the first design direction.


Development








Decided to go with the one below for a few reasons. I didn't really want to use the gradient for the logo heading, but I the only other choice was 50%K and that just left the whole thing feeling messy and unbalanced. I went for standard Helvetica for the copy as this still fits with the rounded version I initially used.

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