Brief 3 - Pitt Rivers Evaluation

This project has been one of the better branding experiences I've had - though the range of deliverables was not what I originally had intended. I did want it to be more focused on promotional materials, however far more thought went into the branding than I initially intended, and so the overall focus fr the brief shifted slightly.

Conceptually -I think the branding is very appropriate, fitting with the two extra audiences I wanted to capture without alienating any of the existing museum goers. I did not manage to complete the full range of deliverables and if I could do it again I would spent just a little more time on this, and less time fine tuning the branding. However I think the branding exercise on the whole has been a useful experience, and makes me realise that I can still design around a good concept.

Brief 3- Pitt Rivers Finals

Visitor's guide/newsletter

 Calendar/Events guide

 Posters

Brief 3 - Pitt Rivers 3D Environment

Some Photoshop mock ups of the museum signage and promo posters. I didn't want too much fuss around the main entrance, the name of the place was ll that's really necessary here, as the rest of the city's posters and signage would have all the events on them. I like the mystery that's created by having such minimal door signage, it creates excitement for the kids, and encourages people to come inside and discover rather than stand outside reading.

Design Context Books - Mock Up Books

Still figuring out how I'm going to bind these three books - Easiest way is obviously as a booklet, but I'm not sure how big they're going to get - so perfect bound is obviously a consideration.. though I've never perfect bound a book so I'll have to do a practice run first!

Brief 3 - Pitt Rivers Posters

Some feedback I had today made me realise something really fundamental missing from the logo and branding so far - and that was a small explanation of what Pitt Rivers actually is. Surely if my problem is to attract a new audience, they have to be able to know what it is straight away!

These posters hopefully adress that issue - but I feel they need a little refining. Also, I'm not sure if I'm going to go with the blank mono variation, or the photo overlays as of yet - I like them both for different reasons! But the both resonate with the idea of uncovering or discovering something. Massive typo again! Oops!

 

Logo variations

Brief 3 - Pitt Rivers Visitors guide

One of the most important deliverables in this brief is the monthly newsletter/visitors guide - It kind of encompases a little bit of everything, so doesn't serve a purpose as such - but because it's monthly update it helps place the museum in the fore front of peoples minds, otherwise it would fade into the background and be forgotten.

It's also just a bit of fun to read - whilst giving the museum an opportunity to plug it's up and coming events.. I'm going to sort out that missing apostrophe right now.

Brief 3 - Pitt Rivers Branding Update

Using the calendar as a starting point, I've started playing around with concepts for a visual style that will work with the logo. After talking to Lorenzo and pin pointing the idea of an 'Indian Jones/Tomb Raider' type of adventure, I started playing around with light effects to achieve a feeling of excitement.

The crash zoom effect achieves a feeling of excitement, but I couldn't help but feel it was very similar to the Science Museum - it's got an air of discovery rather than adventure.

I moved the images around a little bit and came up with this instead, which I feel fits the criteria far better. It's not too childlike or too boring, so appeals to both my target audiences - and its reminiscent of old artifacts buried underground - with the light shining on them for the first time in years. Just the right tone of voice.

I'm going refine this idea further ahead of next weeks final crit, and produce the range as well.