Brief 1 - Creative Milk Round Submission Boards

Creative Milk Round - Event & Evaluation

Will and I stayed late last night printing the signage and sticking it up ready for today.

This brief has been a bit of a learning curve for me - it's nice to have the experience working on a live brief and with the college, but it hasn't really added anything of any worth to my portfolio. The initial designs were thrown together in a day and just served as a starting point for myself and Will to kick start the year. This snowballed into a brief that could have been really substantial if the initial designs had been any good. Sadly it's just not worked out that way, and I'm left wondering if it's even worth submitting.

There's plenty I could do do make it worth while - but on reflection I think it's best if I focus my energy on more relevant projects. Time to but this to bed!

 

 

Creative Milk Round - Signage

I did a quick floor plan of the college (it's really rough and probably extremely hard to understand!) to help us make decision on where the signage needed to go. After a quick walk round the college with Bridget we identified what needed to go where - and put together a proposal to send throught to Bridget the following day.

College reception area + Mosaic Cafe.

Lift area & stair cases (ground floor)

Studio Theatre & fire exit stairs (lower ground floor)

Proposal boards and costing to send to Bridget

Creative Milk Round - Extras

Flyers got printed sucessfully
(picture)

Twitter is up and running (courtesy of Will Asken)
http://twitter.com/digimilkman

And I have sent the banner for the folly out side of college to print. (About 4m in length)

Creative Milk Round

Will and I spent the most of the day finalising our design directions for submission tomorrow morning. We basically took on each direction ourselves, but as we sat next to each other all day we were able to discuss what we were doing - so kind of collaborative, kind of not!
The bulk of the 'corporate' one was Will, and the more 'creative' one was my good self.

I took a few bits from some of the vintage illustrations and posters we had looked at last week. The script font was an absolute must - and the start burst made a few appearances as well. As this was a quick turn around brief I relied heavily on all the little techniques I already knew - I like to do this every once in a while as it reminds me of all the things I've learnt over the years and how I can produce something of a decent standard when pushed for time.

Development
Once I'd got the three or four elements that I knew I was going to use, it was simply a case of trial and error - arranging them in a way that worked with the format.

Deliverables
A3 Poster

E-Flyer

Twitter Background

Twitter Icon

Submission Boards

It was really nice to see a project through from start to printed boards in a day, even though the finished designs could be better (they could always be better though right?) I'm really happy with what we turned around today.
And it was a real pleasure to work with Will again - been a while since we collaborated!

Creative Milk Round

Will and I started the Creative Milk Round brief today.  We came up with a range of desgin directions, potential taglines and imagery, cut them all out and began sticking them down to build a picture of how each direction might look. Quite a nice way of working actually, and something we've never really done before.
Anyway, this is the resulting mood board - separated with headings of what we saw as potential design directions. (outlined in red)

The two we have decided to take forward are the "vintage illustration"(More fun) and "abstract/conceptual" (More corporate).
We felt these two directions had elements that we could relate back to our rationales, as we both want to emphasise the branding aspect of this as much as possible.