Monday, 16 May 2011

Brief 3 - Pitt Rivers Posters

Some feedback I had today made me realise something really fundamental missing from the logo and branding so far - and that was a small explanation of what Pitt Rivers actually is. Surely if my problem is to attract a new audience, they have to be able to know what it is straight away!

These posters hopefully adress that issue - but I feel they need a little refining. Also, I'm not sure if I'm going to go with the blank mono variation, or the photo overlays as of yet - I like them both for different reasons! But the both resonate with the idea of uncovering or discovering something. Massive typo again! Oops!

Logo variations

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