Brief 5 - Lacuna Inc. Submission Boards

Brief 5 - Lacuna Inc. Stationery

Brief 5 - Lacuna Inc. Cellular Patterns

The medical procedure that Lacuna Inc offer is based on the erasure of cells in the bran that carry particular memories - therefore it seems natural for the next addition to the brand to be based upon the idea of a celular structure, perhaps with pieces missing.

I particularly like the last four designs here, the second one being a trace of an actual brain cell - I will possibly use both if I can combine them well enough.

Brief 5 - Lacuna Inc. Logo Colourways

A few colourways for the Lacuna Logo - I particularly like the pastel shades for suggesting medical/clinical-ness, but I want this company to have a slightly uncomfortable/mysterious feel at the same time. This is going to be a difficult one!

Brief 5 - Lacuna Inc. Logo Amendments

Another direction for this logo, shout out to Will Asken for the suggestion! The blur could also work as an animation, increasing the potential for digital deliverables.

Brief 5 - Lacuna Inc. Logo Finalisation

Quite like how this has turned out - just a case of fine tuning some bits now. I want to reflect the nature of the company through negative space so that will play a key role in this brand - also, I like the idea of using a gradient fade out somewhere, as this again relates back to the idea of forgetting something.

Development

 Final Logo?

Brief 5 - Lacuna Inc initial concepts

Taken from the film - Eternal Sunshine of the Spotless mind - The organisation Lacuna Inc specialise in memory alteration, specifically the removal of unwanted memories of past relationships or bereavements. I intend to brand and produce a range of stationery, promotional and digital media for the company. 


Lacuna - Definition
(lə-kyū'nə)
n., pl., -nae (-nē), or -nas.

1. An empty space or a missing part; a gap: "self-centered in opinion, with curious lacunae of astounding ignorance" (Frank Norris).
2. Anatomy. A cavity, space, or depression, especially in a bone, containing cartilage or bone cells.

Read more: http://www.answers.com/topic/lacuna#ixzz1NLzxUdAd

So I started removing parts of the type...

Brief 5 - Lacuna Inc. Research

Companies that exist in games and films