Will and I started the Creative Milk Round brief today. We came up with a range of desgin directions, potential taglines and imagery, cut them all out and began sticking them down to build a picture of how each direction might look. Quite a nice way of working actually, and something we've never really done before.
Anyway, this is the resulting mood board - separated with headings of what we saw as potential design directions. (outlined in
red)
The two we have decided to take forward are the "vintage illustration"(More fun) and "abstract/conceptual" (More corporate).
We felt these two directions had elements that we could relate back to our rationales, as we both want to emphasise the branding aspect of this as much as possible.
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